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A new how-to guide for the entrepreneur who wants to open and/or expand a retail ice cream store business.
HOW TO SUCCEED IN THE INCREDIBLE ICE CREAM BUSINESS is a new comprehensive professional retail ice cream "how-to" book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.
Written by well known ice cream author Malcolm Stogo, this street smart, "how to" book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on how to write a business plan, look for the right location, get the store built to concrete marketing ideas and, finally the importance of offering good customer service from day one.
Also, in this book are chapters on the preparation of ice cream cakes, toppings, sundaes, milk shakes and floats, plus over 200 of the newest most creative recipes for ice cream, gelato, sorbet and Italian ices.
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What does it cost?
HOW TO SUCCEED IN THE INCREDIBLE ICE CREAM BUSINESS: $69.00 (Canada USD $80.50, Europe, Middle East, South America, and Asia USD $88.50 includes shipping).
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O.K., I'm sold. What do I need to do?
All you have to do is click here to view the form, fill it out and print it out.
Send it along with a check. We will send you the book in 2 to 3 weeks.
If you can't print out the form, just e-mail us, call, or write and send us a check to the numbers/addresses below and we'll have your book to you in no time.
e-mail: mstogo@aol.com
Malcolm Stogo Associates
79 Edgewood Avenue
West Orange NJ 07052
Tel: 973-669-1060
Fax: 973-669-1062
